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Tom Sheridan, CEO and Founder of The Sheridan Group, discusses his new book, "Helping the Good Do Better," in which he distills the art of social advocacy, explains how to build a coalition of social cause groups and keep them from undermining their own efforts, and how to teach U2's Bono who is the Elvis in DC. Recorded at the wonderful Georgian restaurant, Supra at 11th and M, NW.
