A look at how one company embarked on an accelerated 18-month charm offensive in Washington, DC.
We're kicking off a new partnership with Evergreen Podcasts with a special four-part mini series called: 80-Proof Politics Behind the Curtain. In episode 1 I ask the question, "What would you do if you had $3million to spend in Washington DC?" Turns out the answer is "a lot" if you compress the typical advocacy playbook into an 18-month accelerated charm offensive.